‘This Girl Can’ is een nationale campagne van Sport England om meisjes en vrouwen, ongeacht hun stijl, uiterlijk, conditie, leeftijd, enzovoort aan het sporten te krijgen. Verschillende This Girls Can-filmpjes willen het ‘echte’ beeld van sportende meisjes en vrouwen tonen – ontdaan van het maatschappelijke ideaalbeeld van sportende meisjes en vrouwen. Op de eerste plaats wil This Girl Can sportende en fysiek actieve meisjes en vrouwen ‘vieren’, ongeacht hoe ze sporten of hoe ze eruit zien.
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