Onder het motto ‘Geef kinderen hun spel terug’ startte de Nederlandse Stichting Ideële Reclame (SIRE) in 2011 een campagne om ouders bewust te maken van de invloed van hun gedrag langs de zijlijn op het spelplezier van hun kinderen. De campagne van 2011 wil ouders helpen om elkaar aan te spreken op ongewenst gedrag. De campagne kreeg de noemer ‘Laat maandag t/m vrijdag op zaterdag thuis’ en werd verspreid via radio-, televisie- en printboodschappen.
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